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The Number of Ratings and Reviews as a Proxy for Sales

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Our third and final post about ratings and reviews highlights an interesting way to use them to estimate demand. In his article, The Magic Behind Amazon’s 2.7 Billion Dollar Question, Jared M. Spool suggests that the ratio of unit sales to reviews on Amazon.com is 1,300:1. If accurate, one could deduce how well a product […]

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